August 14, 2006
“It’s Trite, but it’s So Sellable”
Sorry for the dearth of posts lately but, as you might have guessed, I’ve been working overtime trying to get my first property ready to put on the market next month and haven’t had much time for blogging. It doesn’t help that I have a mini vacation scheduled for next week (planned long ago) and I’m squeezing in some extra work this week to make up for time that I will lose will I’m sitting on the beach. Also, this is supposed to be a real estate investing site focused on flipping houses and I’m trying not to let it completely transform into a renovation blog while I’m rehabbing this house. Unless Fliperati readers clamor for more details about my day-to-day labor at the house (like how I taught myself how to install a sub-floor and lay ceramic tile in the kitchen this weekend), I’m going to resist the urge to discuss the renovations in excess.
That said, I wanted to share an article I came across last week in the New York Times that had some encouraging real estate news (from a flipper’s perspective, at least). While most real estate journalism these days had been focused on weak housing data and apocalyptic bubble bursts, this story was comparatively uplifting because it covered the high demand for houses with old school character and new school amenities. When complete, I hope my property fits that niche and attracts tons of the wealthy, not-a-second-of-spare-time home buyers described in this article. I particularly enjoyed a quote from one of the real estate brokers describing how people want things that look charming and rustic but function like new:
“The ideal is what I call the Pottery Barn formula house: shingle-style exterior, white Carrera marble kitchens and the white subway tile in the bathrooms, so it looks like the background in the catalog. It’s trite, but it’s so sellable.”
Although I have been trying not to make my house that trite (see past posts about spending a bit of extra time to preserve some of the original details in the house in lieu of simply buying new stuff), I did strongly consider subway tile in the bathroom or the kitchen and I definitely want my flip to be in the “so sellable” category. I’m more than happy to abandon any further originality at this stage in the game to make a healthy profit on this project. Rah Rah Pottery Barn!
p.s. I also loved the many investment banker references scattered throughout the article.
“The ideal is what I call the Pottery Barn formula house: shingle-style exterior, white Carrera marble kitchens and the white subway tile in the bathrooms, so it looks like the background in the catalog. It’s trite, but it’s so sellable.”
Comments(3)
“I wouldn’t hire anybody from any of those matching websites. Don’t you want workers who are in demand because of their good work?
guy (let’s call him Clyde) was by far the best of all. That doesn’t necessarily mean his price was the best (in fact it was probably the 2nd worst), but he was definitely the most honest, rational and trustworthy of the bunch. The loser contractors ran the gamut from cheap sleazeballs to eccentric “drywalling artists.” One of the crazier guys ate up over an hour of my time walking through the house, touching (almost massaging) each wall as we went along taking measurements and discussing the amount of work required in each room. By this point I really didn’t care to learn every nuance of the drywalling process and simply wanted to hire someone who would do a good job at a fair price.